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ACV Auctions / Guided Photo Capture

Guided photo capture for smart damage detection.

Redesigning guided vehicle photography so customers can capture clearer evidence for damage detection and pricing.

Role
Product Designer
Focus
Research and mobile UX/UI improvements
Platform
Mobile app
Scope
Improve experience from UXR insights
Timeframe
4 weeks
Delivery
Demo and SDK; implemented in dealerships by two major automotive brands.
Guided vehicle photography interface

Project summary

Vehicle photos are the starting point for a condition report.

The app lets users photograph their vehicle to receive a condition report and an estimated selling price. AI analyzes the photos for exterior damage and estimates potential repair costs.

Condition analysis process

Photo capture

User takes requested photos with the phone app.

AI validation

Photos are reviewed for good quality and details with AI.

AI damage detection

If the photos meet the quality criteria, the app identifies damage on the vehicle.

Report creation

A condition report with identified damages is created for price estimation.

UX research findings

Four capture problems

  • Overlays did not fit different vehicle shapes.
  • Thin guiding lines were hard to see in sunlight.
  • Instructions did not explain where to stand or how high to hold the phone.
  • Automotive terms and left/right directions were confusing.
Monk capture interface from the research journal, showing a detailed vehicle overlay and photo labels.

Discovered opportunity

Make a bad photo recoverable.

Make the capture state clear, then let people review or retake a photo without losing their place. Prior research also found that a processing spinner made some consumers think they had to wait before continuing.

Problem statement

How can we make it easy for anyone to compose high-quality vehicle photos?

My approach

I translated the research findings into a capture experience built around familiar mobile camera and gallery patterns. I focused on four priorities: showing users where to stand and how to move, simplifying overlays and labels, making photo feedback clear, and keeping review and retakes within the capture flow.

Guide positioning and movement

Show users where to stand, how to hold the phone, and how to move between shots.

Simplify overlays and labels

Simplify the silhouette, strengthen contrast, and replace specialist terms.

Clarify photo feedback

Explain photo quality issues so users can understand what needs to change.

Keep review and retakes connected

Keep photo status, review, and retakes within the capture flow.

Vehicle-type selection and the guided camera interface.

Exploring how to guide the shot

Bounding box

Geometric wireframes provide a target box to help users frame the vehicle.

Geometric guides for framing the vehicle body and a wheel.

Smart overlay

The overlay turns green when the vehicle is aligned with the expected framing, and red while it remains misaligned.

Green and red overlay explorations indicating aligned and misaligned vehicle framing.

Position and phone height

Instructions and icons show where to stand around the vehicle and how high to hold the phone.

Positioning instructions and icons showing where to stand and how high to hold the phone.

Transition animation

An animation demonstrates how to move from one photo position to the next.

Some concepts were not clear or simple enough; others required too much development time or faced technical constraints. What we learned from these explorations shaped the improvements that follow.

Improvements

Simplified overlays

Stronger visibility

Use thicker lines and greater color contrast.

Fewer details

Remove details that do not help compose the required view.

More adaptable silhouettes

Use a simpler vehicle shape that remains useful across body styles.

Comparison of the original detailed wireframe and the simplified vehicle silhouette, with the surrounding vehicle viewpoints.

Instructions

Persistent instructions

Keep the starting point and next movement visible during capture.

Guided camera prototype showing a real vehicle photo, simplified overlay, persistent instruction, and shot thumbnail.

On-demand instructions

Provide a more detailed position cue on demand, aligned with the scene animation for that shot.

Camera screen showing contextual position guidance for the selected shot.

Scene animations

Animations show users where to stand and how to frame each shot.

Four-frame camera-position animation: hood view, full front view, three-quarter view, and final framing.

Capture navigation

Camera navigation and the out-of-focus photo state, including contextual status and the Retake action.

Flexible photo sequence

A sequential path can guide consumers around the car and reduce backtracking while keeping navigation freedom through the bottom controls.

Status in context

Status and photo details are kept within the camera interface to support moving between capture and review in non-sequential flows.

Review and submission.

The gallery brings captured and remaining shots into one view, with a route back to the camera or a photo detail for reviews and retakes.

Review gallery with photo thumbnails, failed and approved statuses, remaining photo silhouettes, and the Submit action.

Outcome

What user testing showed

  • Photo instructions were clearer.
  • The interface felt more comfortable.
  • Rejection feedback helped users understand the problem.
  • Rejected photos were easier to retake.

What still needed work

Navigation remained unclear and needed further refinement. These findings were qualitative; we did not measure changes in task time or retake rates.

Expected impact

Clearer guidance and easier recovery were intended to improve photo quality and reduce retakes. We did not measure those outcomes.

Implemented in dealerships

The work resulted in a demo and an SDK that two major automotive brands implemented in their dealerships.

Takeaway

More guidance and support on demand.

The interface should make each shot clear on its own, with additional guidance on positioning, framing, and retakes available when users need it.