Yappa / Brand Expansion & Website
Translating an audio and video conversation platform into a refreshed visual identity and responsive marketing website.
About the project
The project expanded and modernized Yappa’s core visual identity alongside its product evolution. The brief called for a vibrant, playful digital environment centered on human connection, community belonging, and online safety.
The visual concept emphasized fluidity, interaction, and distinctiveness. The site positioned Yappa as a space for authentic, face-to-face conversations, with a visual language that supported that proposition.
Website
The homepage introduces Yappa as an audio and video commenting platform. Product examples show conversations, community activity, and discovery alongside the main proposition.
Product benefits
Introduce audio and video as ways for a community to participate in conversation.
Show community content as part of the website’s value proposition.
Present moderation alongside participation as part of the product story.
Show how people can discover content and extend the conversation.
Photography
The presentation uses expressive portraits against colorful backgrounds, connecting the brand to the people who take part in its conversations.
Typography
Montserrat was selected as the brand’s foundational typeface. Its geometric structure and modern character support a confident, approachable voice. Regular, Semi Bold, and Bold weights establish hierarchy across headlines and body copy for web and mobile.
Colors
Yappa’s red introduces energy and emotion, while dark grey and white provide balance and contrast. The palette combines bold brand color with neutral surfaces to support a clear visual hierarchy.
Website pages
